Hi! I’m Ayah, an Experience Researcher & Medical Anthropologist
I am a curious thinker with 7+ years of experience in research, consulting, and ethnographic fieldwork at Princeton University and elsewhere. I’ve conducted human-centered research on health equity and digital health in the US, Egypt, and South Africa. I love the feeling of concluding a project with actionable insights and am always trying to strategize ways research can be more equitable, inclusive, and culturally sensitive.
I take pride in my collaborative approach with cross-functional teams and in generating impact for stakeholders whom I've learned to engage effectively throughout the user experience research process. I would love to be in touch if you see opportunities for us to work or learn together. Let's connect!
And check out my selected case studies below:
Exploratory Research
I co-led exploratory analysis on the use of consumer wearables in healthcare for remote patient monitoring.
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Generative Research
I led an end-to-end project on identifying prisoners’ key health concerns, which involved designing trust-building recruitment strategies.
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Evaluative Research
I implemented a gender and disability inclusive framework while researching ways to improve the experiences of patients who identify as women at public healthcare facilities in Egypt.