Designing Women-Friendly Healthcare Services in Egypt
Question
How do we ensure services offered by our partnering healthcare facilities are accessible, responsive, and comfortable for female patients?
Company: Shamseya for Innovative Healthcare Services | Role: Co-Lead Researcher | Year: 2021| Project: Focus groups & secondary research
Project Team: Ayah Abo-Basha, Nesma Amin, Mostafa Hakim, and Aya El-Hosseiny
Methods
Designed and facilitated a series of 3 successive focus groups with 8 internal stakeholders including researchers and project managers to provide insights into the perceived strengths and pain points of partnering facilities’ services as experienced by female patients
Sourced secondary research on reported gender biases in Egypt’s healthcare delivery systems from publications by WHO, UNFPA, and NGO reports as well as academic sources
Analysis
Synthesized key themes from focus groups through rolling and final analysis to generate a portrait of the most popular female patient and her main challenges when seeking health service needs.
Key Insights: The most popular challenges female patients in Egypt face when seeking health services can be grouped into four categories: 1)Availability 2) Accessibility 3) Acceptability 4) Quality 5) Safety. A comprehensive breakdown of the categories, distilled from the research process, can be found at the link below.
Introduce your brand
I designed and presented an assessment toolkit, in the form of an online questionnaire, for the organization to evaluate its pilot project implementation following its women friendly service training. The assessment will be used by Shamseya team members as well as mystery patients.
Deliverables
Impact
- Granted 3 pilot facilities a “Women-Friendly” label, based on passing the assessment designed through the UX research, to empower women to access the best quality of medical care available.
- Reached 10.3k+ followers to generate awareness about the quality of medical care female patients are entitled to.